Cross-promotion and Bag Advertising at Opti 08

The Bear is Loose - Here the Bear Dances!

Like the Terracotta Army set up.

But here in one of the many cardboard boxes, ready for the journey into the wide world. Thanks to the joint promotion on the official Opti 08 trade fair bag from the trade fair organizer and bagobag, the crowd at our booth was extremely large.

Many opticians and eyewear manufacturers wanted to see what a sales promotion through the use of paper bags with cord for their own business could look like and what a bag could cost for them. Therefore, over 250 trade fair participants left us their address as a contact at Opti 08 in Munich and requested further information.

As a small thank you for our first conversations, they received our lucky angel teddy bear in the small bag in the days after the trade fair.